With Google’s recently approved purchase of DoubleClick, they have also acquired the SEO company Performics. Google owning a company that sells services that help companies rank well on their engine is a clear conflict of interest, but there’s even more to the story.
Check out the open letter to Google that appeared on SearchEngineLand.com the other day. I think it does a terrific job of illustrating the uneasiness many are feeling about this particular aspect of the DoubleClick acquisition.
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